Tools Parlour

“Isn’t ecommerce too crowded now?” That’s what a small skincare brand owner asked me over coffee.   She’d just watched a viral YouTube video predicting the death of Shopify and small online shops. And yes, big brands spend millions. Yes, Facebook Ads costs shot up (by 47% year-over-year , according to DataReportal ). But here’s the overlooked truth: most big brands move slowly , and small stores can still win by focusing on things they don’t bother with. Today, let’s pull back the curtain on 5 web marketing gaps where small ecommerce shops can outsmart, out‑love, and out‑convert the big guys. 🧠 Big brands win on budget — but lose on soul Here’s what big players do well: Retargeting Discounts at scale Glossy creative But here’s what they often forget : ✅ Deep community connection ✅ Niche-specific content that answers real questions ✅ Fast, authentic human service ✅ Story-driven product pages These are the cracks small stores can slip into — and grow. ...

"If you'd told me two years ago that I'd use AI to help market my tiny practice, I'd have laughed.  I thought AI was for Silicon Valley guys with beanbags, not a lawyer with a second‑hand HP laptop in Surulere." But here we are. And yes: even as a small firm (or solo lawyer), AI can be your quiet edge — without hiring a full marketing team or blowing ₦500k on Google Ads every month . So let me tell you exactly how I stumbled into it , what actually worked, what felt awkward… …and why AI won't replace you, but might finally get you past the blank page. ☕ It started with frustration (and an empty Google Search Console) Like many lawyers trying law firm web marketing on a budget, my plan was: Write blogs Post them on Facebook Hope clients come But months later? Search Console flatlined. I kept staring at that "0 clicks" graph. Meanwhile, agencies kept emailing: "For $1,500/month, we'll get you to page 1!" (I...

People are thinking SEO is dead, but it's not. Today, I will discuss the backbone of Search Engine Optimization. Let’s be honest — most people hear “technical SEO” and either panic or tune out. It sounds intimidating. Like you need to be a developer or wear glasses and speak in code just to understand it. But here’s the truth: You don’t need to be a tech wizard to grasp technical SEO. And  understanding the  basics  can make a massive difference in your traffic and Google rankings if you run a website, whether it’s a blog, business page, or eCommerce store . So let’s break it down, human-to-human. What Is Technical SEO, Really Technical SEO refers to the behind-the-scenes elements of your website that help search engines crawl , index , and rank your pages effectively. Think of it like this: If your content is the soul of your website, technical SEO is the skeleton — the framework that holds everything together and makes it function properly. Without it? Your...

If you had told me two years ago that a few lines of code or even just clicking “Start” on an app could trade Bitcoin, Ethereum, and other coins for me, I wouldn’t have believed you. To be honest, I was skeptical, even afraid. The words “trading bot” sounded like gambling or something only big exchanges or hedge funds could use. But after a mix of curiosity, research, a few mistakes, and a lot of patience, I discovered: Crypto trading bots aren’t magic. But with the right mindset and strategy, they can be a powerful tool to boost profits — and even reduce stress. In this post, I’ll share: ✅ Why I started using bots (and why you might, too) ✅ How they actually work (in plain language) ✅ Real lessons from my wins — and embarrassing losses ✅ Tips to choose the right bot & settings ✅ Mistakes to avoid so you don’t burn your money 🌱 Why Even Try a Crypto Trading Bot? Let’s rewind: In my first year in crypto, I’d stay up late staring at charts. Watching prices fluctuate ma...

When I first heard the words “crypto trading strategies,” I imagined complicated charts, six monitors, and maybe some young guy in a hoodie making millions from his laptop at a cafe on Allen Avenue, Ikeja. Back then, I didn’t know what a candlestick meant. But I was curious — partly because the naira kept falling, partly because friends were making small profits (or at least saying they were). In this article, I’ll share: ✅ The real strategies I tried (bots, swing, day trading, and more) ✅ What actually worked for me — and what didn’t ✅ Honest stories, local context, small wins and losses ✅ Tips I wish I knew before my first trade ✅ Plus: how to protect your mental health and your money If you’ve ever sat up at 2 a.m. checking BTC charts under NEPA light or on borrowed mobile data, this post is for you. 🧪 How It All Started: WhatsApp, Curiosity, and a Tiny First Trade Like many Nigerians, my crypto journey didn’t start on Wall Street. It started in a noisy WhatsApp group. ...